Vital Vet, LLC (the “Company”) cares about your privacy. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”). 


We employ commercially reasonable methods to ensure the security of the information you provide to us and the information that we collect automatically. This includes using standard security protocols and working only with reputable third-party vendors.  When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information

When you visit the Site, we automatically collect certain information about your electronic device, including your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and to improve and optimize the Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.  This sharing of information by you is voluntary.  If you volunteer to share this information on the Site, you agree that the information that you choose to provide is correct, current, and complete.

We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 

  • Communicate with you 
  • Screen our orders for potential risk or fraud
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services

You agree to ensure that you exit from your account on the Site at the end of each session, especially when accessing your account from a public or shared electronic device.  Should your user name or password have changed or you encounter another breach of security, you agree to notify us immediately of any unauthorized access to your Personal Information.  

We have the right to disable any user name, password or other identifier, whether chosen by you or provided by us, at any time in our sole discretion for any or no reason, including if, in our opinion, you have violated any provision of this Privacy Policy.


Sharing your Personal Information 

We share your Personal Information with third parties to help us use your Personal Information. We use Shopify to power our online store (more information about how Shopify uses your Personal Information can be found at:  We use Google Analytics to help us understand how our customers use the Site (more information about how Google uses your Personal Information can be found here: You can also opt-out of Google Analytics here:  We use commercial affiliates where clicks on their icon or banner is tracked and whose Privacy Policy is governed by a third party.  For details on which data are collected, please refer to the privacy policy of each service:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

The Company takes your privacy seriously and agrees not sell or rent your Personal Information to third parties for their direct marketing purposes without your explicit consent and will not disclose it to others except as disclosed in this Privacy Policy or as required to provide you with the services of the Site and its related mobile applications, sites, services, and goods or where we have a legal obligation to do so.

“Do Not Track” 

Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser. To determine whether any of the third-party services honor the “Do Not Track” requests, please read their privacy policies.

Behavioral Advertising 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:

You can opt out of targeted advertising by using the links below: 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Links To Third Party Websites And Services

Certain services made available via the Site are delivered by links from third-party websites and organizations (“Links”). By using any product, service, or functionality originating from the Site, you hereby acknowledge and consent that the Company may share your Personal Information and data with any third party with whom the Company has a contractual relationship to provide the requested product, service, or functionality on behalf of the Website’s users and customers.

Please note that Links from third-party websites are not under the control of the Company and the Company is not responsible for their content nor do the Links imply endorsement by the Company of the Website or its contents or operators.

E-mail Information

E-mail is not a secure method of communication and we request that you do not send private information through e-mail.  If you send private information via e-mail, you acknowledge that you do so at your own risk.  If you choose to correspond with us through e-mail, we may retain the content of your e-mail messages including your e-mail address and any information contained in the e-mail as well as our responses to your e-mail.  We provide the same protections for these electronic communications as we do for your Personal Information as indicated above.

E-mail from the Company may also include an "unsubscribe" function.  Users who no longer wish to receive our newsletter or promotional materials via e-mail may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail. 

Handling Payments

Payment processing services enable the Site to process payments by credit card. To ensure greater security, the Company shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.

Some of these services may also enable the sending of timed messages to the User, such as e-mails containing invoices or notifications concerning the payment.  For payment processing policies regarding your Personal Information, see these third party payment systems:

Rights for European Residents 

If you are a European resident, note that we are processing your Personal Information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. For such fulfillment, please note that your Personal Information will be transferred outside of Europe, including to Canada and the United States. 

You have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Data retention 

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 


We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons.  By continuing to use the Site, you acknowledge that you have read and agree to the most updated version of this Privacy Policy.


The Site is not intended for individuals under the age of eighteen (18).  Teleconsultation services are not intended for individuals under the age of twenty one (21). 

Contact us 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at: 
Privacy Compliance Officer
Vital Vet, LLC

Updated June, 2020


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